USE CASES

Anti-Counterfeiting

An efficient and effective way of ensuring product authenticity across industries.

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Problem

Counterfeiting has proliferated significantly in the last two decades, the internet being the key enabler by giving counterfeiters access to the global consumer market. For consumers, it has become difficult to determine whether the product they bought is authentic, and businesses are significantly impacted by this illicit trade: trade in counterfeit goods is estimated at around 3.3% of world trade. There are several challenges and urgencies behind anti-counterfeiting efforts:

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A high likelihood of consumers obtaining counterfeit products due to their increasing quality and availability;
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The high cost of detection and enforcement activities;
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Counterfeit products present an increased health, safety, and quality risk for consumers;
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Direct loss of revenue due to customers buying what they presume is the original product;
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Significant brand image and differentiation risk, as customers tricked into buying a counterfeit product will become more reluctant to take part in future purchases ("once bitten, twice shy").

Solution

An efficient and effective way of ensuring product authenticity across industries.

What is it?

A nOS-based digital product identity tracking system, deployed together with tamper-proof data carriers and cryptographically secured DLT technology. Allows businesses, consumers and government agencies to check the authenticity of products with ease. Connects with legacy IT systems seamlessly and supports a wide range of data carriers and authentication capabilities.

How does it work?

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Easily connect existing IT systems of trade partners;
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nOS aggregates and matches data across companies, running consensus checks to ensure data consistency;
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Product visibility data is paired with its digital identity, providing a view of product movement across the supply chain.

Technologies used

How Does It Boost Efficiency?

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Reduce the need and costs of anti-counterfeiting enforcement;
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Demotivate counterfeit production by making it easy to verify product authenticity;
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Make it easy for customs authorities (and other government agencies) to identify your authentic products and discard the counterfeit ones;
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Ensure end-to-end visibility of your product supply chain, and easily pinpoint and investigate anomalies.

What Additional Value Does It Bring?

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Identify risk in your supply chain with unprecedented data integrity resulting from consensus check features and immutability;
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Reduce consumer and brand risks by providing detailed information on your product journey with integrity;
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Increase consumer trust with an easily checkable and tamper-proof system;
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Increase revenue as customers are not purchasing from counterfeiters.

Ecosystems & industries

Solution ecosystem

Enterprises
Audit and Compliance Agencies
Logistics Service Providers
Customs Authorities
Other Government Agencies
End-consumers

Applicable industries

Luxury Goods
Pharmaceuticals
Fashion and Apparel
Automotive
Aerospace
Consumer electronics
FMCG
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